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Go and experiment

Without experimenting nothing can be sufficiently know

Innovative activities on the demand side arise rather from articulated needs than from inchoate demand. On the supply side, recombination and focused research are at the heart of innovation driven by Francis Bacon's proposition that without experimenting nothing can be sufficiently known.

This scientific paradigm creates technological trajectories which generate a cluster of ideas creating recombination opportunities for new technologies.  If accepted by the consumer there will be an explosion of new product varieties in the initial phase.

The tension between a dissatisfied demand and constrained supply is often expressed as an S-curve that describes the innovation life cycle from explosive growth to its plateau of productivity at which disruptive innovations will challenge the old technology.


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